Gong + Viable: The ultimate guide to analyzing meeting transcripts at scale

Meetings are the lifeblood of any business; they help teams collaborate, brainstorm ideas, and make important decisions. And in today's digital-first world, most calls are recorded. But to what end?

The amount of data companies store is overwhelming, leaving their workers drowning in a sea of terabytes they can't make sense of. We know companies can use the insights gleaned from their meetings to optimize costs, personalize experiences, pump up revenue and ultimately gain a competitive edge. But rarely does a business go back and make proper use of their call recordings—a time-consuming and tedious task, even for the most skilled human analysts.

This is where the combination of Gong and Viable can help you analyze thousands of meetings on a scale that exceeds human performance.

Gong is a meeting recording tool that helps businesses gain insights into customer interactions. It records and summarizes customer-facing interactions across phone, email, and web to deliver insights to help sales teams optimize their sales processes and close more deals.

Viable is a state-of-the-art AI platform that helps businesses analyze and understand their qualitative data by leveraging GPT-4. It enables businesses to analyze data from virtually any text-based source such as transcripts, surveys, support tickets, social media, and more to extract actionable insights, identify areas of improvement, and make data-driven decisions.

How the integration works

Viable has a native 2-click integration with Gong that allows businesses to analyze meeting transcripts with unparalleled ease, speed, and accuracy. Here are some of the benefits of integrating these two powerful solutions:

1. Provides a wealth of data on customer interactions:
   By analyzing data from Gong with Viable, businesses can gain a wealth of information on customer interactions and feedback. For example, a sales team could analyze their recorded meetings to identify what prospects like about their top competitors. This information could then be used to inform future product development and marketing efforts.
2. Helps identify pain points in the sales process and customer experience:
   Businesses can analyze their sales calls to identify pain points within their sales process. If prospects often bring up the same objections with sales representatives, Viable's AI would surface that in its analysis to help you address and overcome this challenge within your sales cycle. Not only that, Viable's AI can build user profiles for the respondents sharing that specific feedback such as company size, industry/vertical, job title, etc. to help better inform your sales strategy for each market segment.
3. Streamlines workflows and reduces costs:
   By analyzing customer interactions and feedback with Viable, businesses can identify areas how best to streamline their workflows and reduce costs. If a lot of customers are calling customer service with a similar issue regarding a new feature, this could indicate that the product needs to be improved or that a tutorial needs to be added to the website to help customers resolve the issue themselves, thereby reducing the number of calls to customer service and improving the customer experience.
4. Drives better decision-making with company buy-in:
   By gaining insights from recorded meetings with Viable, businesses can make more informed decisions on sales strategies, marketing campaigns, and customer service efforts to drive brand reputation. For example, it's a known fact that sales teams often receive pushback from product teams when requesting new features for customers. Because Viable's platform always includes unlimited seats at every price point, sales and customer success teams can not only uncover which features are requested on a consistent basis, they can share access to that data directly with product managers (or anyone at the company, really) to increase buy-in.  

Ultimately, integrating Gong with Viable's GPT-4 powered analysis can provide businesses with a powerful tool for gaining deep insights into customer interactions with the goal of leveraging them for efficiency. By automating the analysis of meeting transcripts, businesses can save time while making better data-driven decisions, optimizing their sales processes, and improving the customer experience, leading to increased revenue and customer loyalty.

Ready to make the most of your meeting recordings? Viable can work with transcripts from any tool from Zoom to Chorus. Get a demo.